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Independence, competitiveness and the money: Dispelling myths about Independence

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This is a follow up to last week’s article: BYU Football Revenues & How Independence Is Sustainable

Now, let’s look at this from another angle. Some BYU fans wish to attribute the Cougars’ on-field woes last year to Independence. They aren’t quite certain why keeping BYU’s revenues up is so vitally important to its longevity. They would sacrifice significant revenue for a chance at a conference title or a different bowl tie-in.

full ESPN960 story

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